SEO, Web Design: The Harlow Law Firm, PLLC
The Harlow Law Firm, PLLC is a new Estate Planning and Bankruptcy law firm in the Austin, TX area. I have been managing their SEO since november of 2018. They already had a good design but recently we decided to add some features the old theme lacked. With this came some re-design of layout, color and typography. Also, some updating of the call to action was completed. Visit The Harlow Law Firm, PLLC website.
One of the goals I have when taking on a new client is to assess and start working with their use of schema and structured data to facilitate rich results on the Google search engine rank page (SERP). To achieve this can take a little time as Google never guarantees the presence of rich snippets. The rich snippet is not just a big deal because it reveals more information about the business, but it also creates a point of interest on the results page, especially when other results lack the orange stars and pricing information.
As I mention above, I started working on SEO for The Harlow Law Firm, PLLC in November of 2018. The website was fairly new then and so the initial efforts were geared toward keyword research, optimizing the existing webiste, content and pages to maximize rank. Small content optimizations have been done and more content upgrades are planned for the near future. Additionally, link building and citation campaigns have helped the new website to strengthen in the competitive local legal business sector. This image show the cumulative rank improvement since I have been working with The Harlow Law Firm, PLLC.